Fit Fresh

A Legacy of Freshness, Forged in Excellence

At Fit Fresh, we ensure our food is genuinely fresh, honestly wholesome, and authentically good for you and that belief has guided everything we do since 2004. What began as a commitment to delivering premium, safe, and exceptionally fresh food to the UAE has grown into a trusted household name, bringing the same gold-standard quality directly to consumers through major retailers. From our beginnings serving the exacting standards of top airlines and luxury hotels, we have remained true to one simple purpose: real, uncompromised nourishment for everyday life. As a member of the Albwardy Investment Group, our mission is to provide honest, wholesome nourishment from ultra-fresh juices and sanitized cut fruits to ready-to-eat salads and wellness products making healthy choices both convenient and delightful.

Our leadership is built on an uncompromising foundation of scale, safety, and sourcing. We operate from a vast, state-of-the-art facility that runs 24/7, powered by a dedicated team of over 600 professionals. Our commitment is validated by the highest global food safety certifications, including FSSC 22000, BRC Grade AA, and ISO 22000:2018, alongside the prestigious Dubai Municipality ‘A’ Gold rating. We ensure consistent, peak-season quality by sourcing the finest ingredients from a proprietary network spanning over 30 countries.

Today, Fit Fresh is the fresh food partner of choice for the region’s most prestigious names, including Emirates, Etihad, Jumeirah Group, and leading retailers. We blend artisanal care with industrial precision to transform nature’s best into pure, safe, and flavourful products for every occasion whether it’s fuelling a five-star hospitality experience or providing a wholesome snack for your family. Our story is one of unwavering dedication to freshness, trust, and enhancing well-being, one product at a time.

Fit Fresh clients include

  • Emirates Flight Catering
  • Etihad Intl Hospitality
  • One Zabeel
  • Jumeirah Group
  • Capital Catering
  • Spinneys
  • Waitrose
  • Marks & Spencer
  • Union Coop
  • F Mart
  • West Zone
  • Abela & Company
  • First Food Services Group

Key Facts

  • Founded in 2004 as part of the Albwardy Investments Group.
  • 200,000 Sq. Ft. state-of-the-art, temperature-controlled facility.
  • FSSC 22000, BRC AA, ISO 22000:2018 certified.
  • Dubai Municipality ‘A’ Gold rated.
  • 24/365 operations with a team of 600+ dedicated professionals.
  • Global sourcing network spanning over 30 countries.
  • Trusted supplier to Emirates, Etihad, Jumeirah Group, Spinneys, and government institutions.

Phone

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Website

Fruits & vegetable market Al Aweer - Dubai